Hi

Hi, I’m Fran Sotomayor — a multidisciplinary graphic designer with over 4 years of experience helping brands and ideas come to life through creative design.

I work across both print and digital media, blending visual storytelling with user-centered thinking to deliver design solutions that not only look good, but prioritize functionality. My experience includes packaging, brand campaigns, exhibitions, art direction, and even unusual projects, such as board games and comic books — always with an eye for detail and a commitment to clarity.

More recently, I’ve been exploring digital and UX design — focusing on how design can guide, support, and connect users with meaning. Whether it's a landing page, an interface, or a brand system, I believe good design is both intuitive and intentional.

As a freelancer, I collaborate with clients who value creativity, curiosity, and craft. If you have a project in mind — whether it’s print, digital, or somewhere in between — let’s talk.

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