Mercabarna safety campaign

Mercabarna is Europe's leading fresh food wholesale market. There, operators use forklifts for handling goods, loading and unloading trucks, and preparing orders.

"Why do you drive a forklift" is a campaign created to inspire operators to reflect on what truly matters at work. Driving a forklift isn’t just a job—it’s a way to provide for our families and to enjoy life with the people we love. That’s why following safety rules isn’t just a requirement; it’s a responsibility. By working safely, we protect not only ourselves but also the future and happiness of those who depend on us.

This campaign launched in several locations being translated into catalan, english, french and spanish.